ZCG is a consultancy that helps its clients clarify their unique value and grow their businesses.

What makes us different is our ability to help companies clearly and concisely articulate their unique value - and ensure that the message reaches audiences that matter. Our diverse team of thinkers and doers combine its 50+ years of expertise to create actionable strategies and compelling brand messaging. With our real-world pragmatic approach, we help our clients compel customer action and drive growth.

Warren Zenna

Founder & CEO

Established as a mobile marketing expert who helps Fortune 500 brands establish and implement large-scale B2C and B2B mobile strategies. Warren’s entrepreneurial mind-set and ability to keep pace with disruptive and emerging trends (search, gamification, social, mobile, data, location, etc.) led to his move toward specialization.

Nataliya Yakushev

Managing Director

Results-driven, digital marketing and communications professional with over 15 years of experience in audience and customer acquisition, lead generation and online branding. Proven track record of delivering cutting-edge campaigns and innovative marketing strategies that accelerate growth, increase demand and maximize emerging media budget.

Sebastien Chalmeton

Director of Strategy & Insights

Founder of his own strategy and innovation consultancy, Mighty Things, Sebastien helps organizations re-invent their business to become leaders in the connected world. Prior to founding Mighty Things, Seb spent 15 years crafting business, digital, and mobile marketing strategies for Fortune 100 companies and startups. Seb served as Global Head of Strategy of the largest pure play mobile marketing agency in the world (Publicis Groupe’s Phonevalley in New York). He also held a number of strategy roles at Lionsgate Entertainment in Los Angeles and Capgemini in Paris, where he drove major eBusiness transformation projects. He began his career in diplomacy in Australia and Canada. Seb received his MBA in Finance and Strategy from the Yale School of Management and his MFA in Motion Picture Producing from La Fémis School in Paris.