Advisor / Chief Data Officer
A 15-year digital media veteran, Sean is considered a guiding light in the digital marketing landscape. With an extensive background in developing comprehensive digital marketing solutions, Sean uses data and human psychology to power holistic and hyper-targeted omni-channel client solutions. Fusing critical insights with market intelligence, his solutions are known for driving user acquisition, multiplying conversions and strengthening brand-focused outcomes. Sean leads initiatives for Fortune 500 brands as well as major distributors in the Entertainment industry. Industry agnostic, he has delivered record-breaking performance results, surpassing revenue and profit-margin objectives.
In his current role as Chief Strategy Officer and President of the Entertainment Division at SITO Mobile, an insights-driven Consumer Behavior and Location Sciences company, Sean leads the Strategic Advisory Group, where he focuses on enhancing SITO’s product development offerings with a data-first, consultancy approach to evolving client needs. Under his leadership, the Strategic Advisory Group provides enterprise clients with the powerful ad media and data-driven intelligence solutions they need to drive robust revenue growth. As President of the recently launched Entertainment Division, Sean has worked with Lionsgate, Sony, and Fox, to craft results-focused data, media, and attribution solutions. In the first-year alone, SITO’s Entertainment Division eclipsed $15mm in revenue, with healthy margins. Since joining SITO in 2016, Sean has played a critical role in fortifying SITO’s position as a leader in data-based marketing, propelling company revenues north of $50mm.
Prior to joining SITO, Sean was instrumental in building data-driven media solutions for digital marketing providers – New Base, Splash Media, and Multiview. Using a content-centered macro strategy to develop unique data sets, Sean is credited for increasing media performance toward a combined revenue total of $200mm across these three companies.
Entrepreneurial at heart, Sean has also worked at the grassroots level, strategizing and building businesses, managing and optimizing them from the ground up. Bringing this spirit with him in every role, Sean marries agility with cutting edge user acquisition and marketing strategies to help brands uncover and execute available, but unknown sustainable solutions across a wide range of areas including: planning, ad ops, trafficking, e-commerce (landing page conversion rate optimization), and creative direction. Sean is a frequent industry speaker and contributing thought leadership author to Martech Series, eMarketer and Street Fight.