A survey conducted in May of 2013 by Pew Research, indicated 56% of internet users have used a search engine to look up their own name to see what information is available about them online, up from 22% who had done that in 2001.
A 2006 survey of 100 executive recruiters by job search and recruiting network ExecuNet found that 77 percent use search engines to learn about candidates. Of those researching candidates online, 35 percent eliminated a candidate from consideration based on information they uncovered online — up from 26 percent in 2005.
According to a Harvard Business School Study on Reviews, Reputation, and Revenue: a one-star rating decrease can reduce revenues by nearly 10% for a business practice.
A full two-thirds (66 percent) of consumers say that their perceptions of CEOs affect their opinions of company reputations. Executives, like consumers, also do not overlook the importance of a leader’s reputation – they attribute nearly one-half (49 percent) of a company’s overall reputation to the CEO’s reputation. Executive leadership is critical to burnishing the overall reputation of organizations today, particularly when it is estimated that a large 60 percent of a company’s market value is attributed to its reputation.
The statistics are clear: you are what you look on Google search results. “Negative” online reputation can be low grade on review sites, negative press articles, negative blog posts, etc.
If you or your business has negative listings coming up in Google search results for your name, or your company name, you probably are trying to find a solution that will make these listings “disappear”. There are plenty of firms that claim with a “guarantee” that they will accomplish this for you. Unfortunately, there is no magic wand and a quick fix – in most cases this will be a long process that will use combo of PR, SEO, Social Media and Content Marketing.