Expertise: Marketing Ideas, Branded Entertainment, Gamification, Emerging media & platforms expertise, Social Media Marketing
Jim uses persuasive technology to change the nature of work, business, and the human condition. As a thought leader on Gamification—using game mechanics to playfully induce behavior—his digital strategies help top companies improve organizational performance and deepen engagement.
An original pioneer of games as a media platform, he has put over 8 million branded games into play including first-ever game-based campaigns for Coca-Cola, General Mills, Citibank and Deloitte.
10+ years in the making, his approach for creating digital experiences is backed by proven strategy and winning creative execution.
Key focus is gameplay and predictive analytics to measure skills and improve performance.